Here’s a beautiful, and slightly chilling, piece of physical information visualization by advertising agency Draft FCB Lisbon.
The visualization is designed as a zebra crossing memorial and was made in conjunction with the campaign ‘Safe Street Week’ in Portugal. The stripes are made up of names, supposedly of pedestrians killed by cars.
Not to sound too snotty – I really like when intangible information is conceptualized and made visually present – but I am not sure if this will have any meaningful impact (other than the obvious artistic kind) or if it will in fact distract pedestrians and put their lives at risk.
• Video documentation on YouTube
You only take 2,3 seconds to realize that it´s only names
on the street. The really important message it´s on both sides of the street where you can see that 1/4 of car accident victims are pedestrians. Nice piece of ambient media.
It takes less than 2.3 seconds to get hit by car.