GUERRILLA INNOVATION: Personalized Beer Labels


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If you are not already too busy personalizing your sneakers, luggage tags or bank-cards, you can now personalize beer labels as well.

The Danish brewery Tuborg has joined the personalization-trend and launched the service “Your Tuborg” (Din Tuborg), which invites people to customize the beer label when ordering a minimum of 30 bottles of Tuborg.

The beer+label is delivered directly to the customer within 4 weeks of placing an order. The service is available in Denmark only.

www.dintuborg.dk

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