GUERRILLA INNOVATION: Cykelbanditten targets ugly bikes


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Funny 1:1 campaign by the bikeshop Cykelbanditten (The Bike Bandit) in Copenhagen.

Cykelbanditten went to the streets and tagged selected bikes with a handwritten label saying: (roughly)

Holy crap, your bike is UGLY.
We got low prices and lots of style

Ps: I’ve oiled your chain” – Cykelbanditten
——

Related: Bicycle Butlers

www.cykelbanditten.dk

Nice post! We have more and more cards arriving on our bicycles here in London. Last month it was augmented reality safety cards from our transport authority:

http://senseworldwide.posterous.com/wheely-direct-marketing

nice, would have loved to see the looks of people reading that!

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