GUERRILLA INNOVATION: GAYmobile

gaymobile

GAYmobile is the name of a new mobile-network provider that is targeting homosexual subscribers in Denmark.

GAYmobile is offering services that are gay all the way and 25% of the profit will be channeled back to the gay community via a special fund called GAYtrust, according to the CEO Thomas Bilgram who is also the head of Copenhagen Pride.

GAYmobile’s service line – called HOMOBILE – might soon be offering a wireless dating service as well as subtle ringtones that indicate the users sexual preferences. Until then, GAYmobile suggests that subsribers use songs like “I am what I am” or anything by ABBA as ringtone.

Like many other Danish mobile-network providers these days, GAYmobile is internet-based and the prices are thus among the country’s most affordable.

www.gaymobile.dk

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