The Bubble Project
Transform corporate monologue into open dialogue.
Beukelsblue (Beukelsblauw) by Florentijn Hofman is a temporary urban artwork that has turned into a city attraction.
Hofman was asked to redecorate a soon-to-be demolished residential block in Rotterdam and, in agreement with the neighbors, he covered the empty block in blue paint as an attempt to make those who pass by reflect on its past, present and future meaning.
Beukelsblue (or more precisely, ‘Beechblue’) is named after the street Beukelsdijk and with few means, it has become one of the most intriguing public artworks in the city – unfortunately, it will only remain until a new plan has been developed for the ground.